Effectivenessįor many sales professionals, email is the secret weapon in their selling arsenal. So why should your company consider investing in a CRM with email functionality? There are many reasons, the most important being improved sales effectiveness, increased productivity, and transparency across your sales team. In this article, we'll compare eight leading CRM solutions that include email communication features, to help you understand which solution might be right for you and your team. (You can’t spend 15 minutes crafting each email when there are dozens of new prospects you have to touch on a given day.) The good news is that many of today’s CRMs offer email tools and automations that speed up the outreach process without sacrificing personalization or quality. But one underrated benefit of CRM is its ability to make email outreach easier and more effective.Ĭonsidering that 80% of buyers prefer to be contacted by email, your email strategy needs to be sharp from a messaging perspective as well as time-effective.
CRM EMAIL MARKETING SOFTWARE MANUAL
CRM software is the most important relationship-building tool that a sales professional has.ĬRMs help sales teams keep track of conversations, reach out to prospects at the right time, and automate manual tasks so that sales reps can focus more of their time on high-value activities.
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